Our Logo
The Islamic Center of America recently changed its logo. Our new logo represents a renewed commitment to serve our dear community. The golden dome represents our mosque with its unique architectural beauty. The intersecting circles represent the connections joining our families and community.
The contrasting blue colors within the circles were chosen for the following reasons:
- Blue reflects confidence and trust.
- The blue contrasting colors are seen in so many beautiful Arabesque arts and decorations.
- This color combination received the most endorsement from youth community members as it brought a new, refreshing, calm, and peaceful feeling.
Marketing research shows successful logos are designed to allow easy recognition, memorability, timeliness and versatility.
- Good logos feature something unique without being overdrawn and without incorporating too many sub elements.
- Memorability: research showed the simpler, the better the recall.
- Timelessness: creativity and modernity of a logo to endure 20, 30, 50 years.
- Versatility: Logo can work against variety of background, mediums and applications.
Our new logo fulfills all of these elements.
The Islamic Center of America sought a marketing firm with branches in Germany, Lebanon and Saudi Arabia with branding expertise for religious institutions to evaluate our aesthetic representation.
